Resources

Google Analytics lets you analyze user behavior on your website to improve the user experience and ensure the success of your business.

While Google can feel like a beast at times, if you have the proper knowledge and know-how backing you, you can achieve some MAMMOTH business wins.

What being a Google Partner actually means, and a few quick tips for salons to stand out from the competition.

As part of the Google Search Network, your ads can show up next to search results, on other Google sites (like Maps, Google Shopping, Google Images) and also on the websites of Google Search Partners.

Have you ever had the sneaky suspicion that your competitors – like the salon down the road – are secretly Googling you and repeatedly clicking on your ads to rack up a hefty Google Ads bill on your dime?

Reserve with Google is the fab collab between Google and Shortcuts. It works by seamlessly integrating your Shortcuts Online Booking and Appointment Book with Google so your clients can find a suitable appointment at the click of a button. Zero extra effort required! They won’t even need to leave the search page.

Sounds simple enough, right? Maybe not. If you’re a newbie to all things Google, attracting new clients online is no easy feat. It requires a level of technical know-how best left to the pros. Lucky for you, as Google Partners, we know a thing or two to help you climb your way to the top!

Customer journey mapping is a process that can help you answer all of these questions and more! Ultimately, it’s about getting to know your clients better and gain an understanding into how they interact with your brand. And what savvy business owner doesn’t want to know that?!

Keywords make Google go ‘round! Keywords are words and terms your customers are typing directly into Google to search for something specific or find an answer to their question. If your website or content contains those keywords, there’s a chance you will rank for them and appear in your customers search results.

Google My Business (GMB) is more than just a business listing, it’s a free Business profile that allows you to connect with customers across Google Search and Maps.

Wondering where you’re at on your Google journey? Our Google Health Check will help you put your online presence under the microscope.

Wherever you are in your journey with Google, there are a lot of myths out there in the stratosphere about the tech giant. So, we thought it was high time to set the story straight and debunk some of the most common myths!

Many people think that Google Ads are expensive – and they can be, if you don’t pick the right Ad type for your business.

SEO is one of those terms that sounds a lot more complex than it is.  In reality, SEO doesn’t have to be shrouded in so much mystery. Once you understand what it is and the basics of how it works, it won’t be as complicated as you may think.

Search Ads and Display Ads are two super-powered forms of Google advertising. But at the same time, they couldn’t be more different to each other! Using them in combination will put you on a fast track to a multi-pronged digital marketing approach that can help you draw in clients from all online angles.

Google Analytics gives you a complete picture of how your website is performing. It collects data on things like how many people are visiting your site, where they’ve come from, what pages they’re spending time on and much more.