The Aesthetic Collective
The Aesthetic Collective began the way a lot of good things do — as an answer to a problem we were already living.
Across two decades in aesthetic medical trade marketing, we kept seeing the same pattern: consumer-facing clinics arriving through our work with leading cosmetic injectable, laser and skincare brands. Eventually there were enough of these requests for clinic-to-consumer support to deserve a home of their own, and in 2018 we built one — an agency designed specifically for consumer-facing work in our field, and to do it properly.
Today we're a team of 16 with a deep understanding of the industry. What makes us different is simple: The Aesthetic Collective has been built by aesthetics professionals, not by marketers learning aesthetics. Between us we've worked on the brands that sell to clinics, we've been on the clinic floor, and we've answered to the same standards our clients do — which is why our clients never have to educate us about their treatments. We have a dermal clinician on our team, alongside designers and performance marketers with specific industry experience — so we understand this world from the inside.
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Meet the Founders
Kate McGrath is the Co-Founder of The Aesthetic Collective, She has spent 20 years in aesthetic medical marketing, building a career as a trade marketer across skincare, laser and cosmetic injectable brands, both local and global. Before Aesthetic Medicine, she worked in marketing in luxury brands including Chanel, Dior and Guerlain. Kate and Chloe founded The Aesthetic Collective in 2018 as an offshoot of their trade marketing business, after fielding request after request from clinics wanting help with their consumer marketing. That path — from the world's great luxury brands, to the companies supplying this industry, to the clinics themselves — is why she understands the sector from every side: the commercial realities, the regulatory sensitivities, and the standards good work demands. A considered voice on the business of aesthetics.
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