Why Three Brands?

Simply answered: No ONE brand, ANY brand can be all things to all people. Consumers and Professionals want choices, though I would love to say that any one of my brands is the be-all and end-all. The launch of INSKIN.CO, alongside O COSMEDICS and NEUROCOSMEDICS by GINGER&ME, finalises a trilogy of Professional Cosmedical brands that will offer not only a buffet of active ingredients in their functional dose, but also diverse choices for the consumer that will appeal to their conscious buying decisions, skin care experiences, skin goals and budgets. Consumers want options, and given their needs are so varied, it is impossible for one brand to meet all their needs.

In 2024 consumers demand diversity across multiple layers including but not limited to results, price, value-for-money, feel, smell, aligning with brand values, sustainability, skin benefits, what’s trending, the colour of the packaging, ethically sourced ingredients, no animal testing, high efficacy, clean or green beauty, a preferred skin journey, a convenient way to purchase, personalised care and engagement, routines which reflects the simplicity or intricacy of their lifestyle (ten-step routines versus a targeted one), availability; the list goes on.

Me Mentality: Consumers are more educated and savvier than ever before, shifting buying motivation from herd mentality to “me mentality”, choosing what works for them over what is popular on social media platforms, and being pushed by influencers. They want choices, active and natural ingredients and tech-infused cosmetic solutions. This movement has also been a growth engine for transparency, looking for products that are effective and offer clinical and expert-backing.

Skin goals are changing as Anti-Aging becomes Well-Aging: Consumer expectations vary and whilst there will always be a market for “Barbie beautiful”, many consumers understand that a more realistic goal is aging well (gracefully). There is a growing emphasis on embracing and appreciating all stages of life, including aging. Consumers use words like “healthy, positive,” and “well-aging” when searching. A shift from marketing “outer attractiveness” alone to emphasising health and wellbeing, understanding a wholesome approach to beauty requires a holistic regime that includes skin, gut, and mind care.

Brand Connection: Consumers choose brands that they can emotionally connect to and align with, a brand they truly believe in, one that tells their story for them, a brand that is their voice.

Today’s changing economy sees: Consumers adjusting their financial mindset and, in good news for the Professional Aesthetic Industry, many leaving their high-end department store brands for our high-end Professional brands that ironically have them saving hundreds of dollars per product. Consumers want and now have professional, serious skin care choices.

Packaging choices: Consumers expect aesthetic choices that will match their bathroom, clean lines, muted or favourite colours, elegant, functional, packaging that will enhance their ultimate skin care journey.

So, why three brands you ask? Ultimately the combination of O COSMEDICS, NEUROCOSMEDICS by GINGER&ME and INSKIN.CO will give serious skin clinics the most diverse offer across multiple needs, that will satisfy patient and guest needs and more importantly skin solution requirements. The best thing is they are all created by one Australian skincare house and work beautifully together to offer specialised brand care or a beautiful combination across brands, leaving consumers with more choices than they could dream of!