Here’s what we know about the evolving beauty consumer landscape. There is more product diversity than ever before, a greater volume of brands than ever, and with many formulating predominantly with active ingredients. There are also constantly emerging home devices for individual consumer use, which are often marketed as providing clinic-quality results. This leaves many of our clients (and prospective clients) in a difficult position. Despite there being so much more information out there on beauty, skin health, and age prevention than there was a mere decade ago, there is still a huge amount of misinformation around what is really required to obtain them. Many of us still see countless clients expecting mind-blowing results after just one or two clinical treatments, and one or two new serums (or maybe no homecare routine at all!).
If this applies to you, you probably already know that, as an advanced skin therapist, the only way to address this is to educate, educate, educate. Never assume that your clients understand the synergistic relationship between treatments and homecare. For anyone seeking to improve their verbal scripts to clients around the clinical treatments vs skincare vs home devices, we’ve collated a few pointers to help with this.
These targeted skin solutions can go a long way in tackling specific skin conditions, under the expert guidance of a trained professional, using technologies and ingredients that are not safe or accessible to the general public. But they should usually (as a general rule of thumb) be responsible for just 30% of clients’ outcomes.
You guessed it - homecare should make up the other 70% of your client outcomes. And of course, this only applies to high-grade professional skincare. If they are using anything less, not only does it fail to contribute to that 70%, but may actually be working to undo the outcomes of their in-clinic treatments that they have invested time and money into.
Be sure to explain to your clients why home devices can never replace clinical ones. For example, home skin rollers can’t replace micro needling as they don’t penetrate as deeply. Home LED masks aren’t powerful enough to produce the same energy output as professional-grade. However, home devices can still play an important role in your clients’ homecare.
Using analogies to help clients understand is always effective, and here’s one we hear often. When you are looking to get fit, lose weight or tone up, you see a personal trainer. They will develop a health program which includes two things;
The Diet: When looking to achieve body health goals you must look at what you are putting into your body, and the nutrients and tools to make systems work the way they should. Skin health is no different, with homecare acting as the nutrient-rich diet.
Exercise: Meeting with your personal trainer regularly to reach health goals is essential in providing direction and expert advice on your concerns as they change throughout the journey. But they don’t do all the work for you.
INSKIN Cosmedics has spent the past several years dedicated to a better understanding of the multi-faceted approach, researching and developing methods that professionals can use to meet client needs at all three of these touch points. These include results-driven, evidence-based skincare to repair and correct skin conditions, and prep skin for clinical treatments where needed. Second is the need for outstanding manual and energy-based devices that can be used both in-clinic, as well as at home by the client to complement their regime. INSKIN’s range includes home LED, Skin Cleansing devices, Skin Rollers, Chill Globes, Cleansing Cloths and the NEW favourite the O Cosmedics O-Rejuv.
The O-Rejuv is the ultimate homecare support system designed to lift, plump, firm, tone, rejuvenate, clear and detoxify the skin - like a mini gym session for the face. Compact, non-invasive, and multifunctional, the O-Rejuv works by combining thermal massage, low-level EMS (Electrical Muscle Stimulation) technology and red and blue LED therapy to stimulate the skin's micro-circulation and oxygenate for healthier blood flow and nutrient delivery resulting in glowing, toned, healthy skin.
Fusing the practice of Gua Sha - a traditional massage technique that involves slow, steady strokes using a flat stone or metal tool which can create the appearance of lift, tone, clarity and brightness in the face both immediately and with enhanced results over time - this new advanced skin technology makes the perfect choice to boost that 70% home care support rate and ultimately, skin health and skin youth!