Let’s talk REFERRALS as sometimes it takes various stakeholders to support our clients with their skin health. I liken this approach to the old saying, “It takes a village to raise a child” – I believe that in some cases, it takes a village to support our clients. The effective identification of a skin disorder can achieve outstanding results for our clients and this is sometimes achieved with specialists coming together to share their expert knowledge in order to diagnose a skin disorder and establish a treatment program.
In our industry, we know that you can change people’s lives when you help them to overcome severe skin disorders. The types of skin disorders we can treat include prevention of scar tissue formation, pigmentation, vascular changes – all of which, when treated effectively, can contribute to a rise in self-esteem which leads to a positive mindset and good mental health. Strong self-esteem, positive mindset and good mental health – that’s the space we want our clients to be living in. This in itself drives my passion for this industry – supporting others to feel great! It is for this reason, that we must look to experts who can support our industry when these results can’t be achieved alone in the clinic environment. So - who do we turn to and how do we do it?
Known stakeholders that can support clinic treatment programs include doctors, dieticians, naturopaths, dermatologists, psychologists and dentists, to name a few. I have had success with clinic treatment programs that have been supported by doctors who have expert knowledge with treating hormonal issues. Clients have achieved their desired results with the collaborative approach of their Dermal Clinician and their Doctor. This stakeholder approach also helps us to grow our own knowledge as we learn from those who work in collaboration with our industry – and they learn from our expert knowledge regarding the treatment of skin conditions.
Download our helpful specialist referral example letter.
So how do you make the decision to refer, and what criteria do you follow?
My advice is to work through the following Seven Step Process:
Writing the referral letter:
Ensure that your referral letter is clear and concise. Address the letter to the person you want your client/patient to see. The letter should have an introduction, a body and a conclusion and it should be formatted on a letterhead. This presentation adds to the professionalism of your salon/clinic. It is important that you ask for feedback in your letter so that you can follow-up on the recommendations through your treatment plan.
When we refer a client to an external stakeholder, we are providing them with another layer of support. These are our clients and we must follow-up and follow through. Act on any recommendations and ensure that the client stays committed to your clinic’s treatment plan.
Let’s work together to ensure that our clients are receiving the best treatment possible for their skin health.
Healthy Skin = strong self-esteem, positive mindset and good mental health!
Written by Gay Wardle
Gay is a businesswoman, coach, mentor and an internationally recognised keynote speaker and educator. In 2015, she was awarded “Educator of the Year” at the Australian Beauty Industry Awards. Gay’ passion is skin analysis and she drives this agenda both nationally and internationally. Through her dedication and commitment to motivating and teaching others, Gay has established herself as one of the most respected icons in our illustrious “skin and beauty” industry. Her work as an educator and practitioner was celebrated in 2014 when she was inducted into both the ABIA Hall of Fame and the Reed Exhibition Hall of Fame. To add to her credentials, Gay has owned multiple skin treatment salons and has recently founded her latest start-up ‘Skin Energy’.