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Hi, I’m Jen, Founder of Skincare Business Foundations. 

Since 2018, I’ve been supporting beauty entrepreneurs in starting a skincare business and complying with the minefield of rules and regulations that come with it. When I started my own skincare brand in 2015, I quickly realised it’s not all glitz and glamour – and made my fair share of mistakes along the way. 

Now, nothing lights me up more than helping beauty entrepreneurs avoid the same mistakes I made and build a beauty range you absolutely adore. My signature course on how to start a skincare business in Australia has guided hundreds of people through the steps to turn their passion into a profitable skincare brand, and I’ve helped hundreds of cosmetics brands get compliant. 

With a diverse background including Business and Psychology degrees, 12 years+ in corporate risk management, audit and compliance roles, and having started my own skincare brand, I have the exact knowledge and experience you need to guide you on your journey. 

Specialising in cosmetic laws and regulations, I formalised my industry knowledge by completing a Certificate in Cosmetic Regulatory Essentials. In addition to courses on starting a skincare brand and understanding Australian cosmetics regulations, I also offer consulting services – all designed to help you build the solid foundations for a wildly successful skincare brand.


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