Your salon image creates a lasting impression on potential and existing clients. It is important that you have a policy for your team that explains what your expectations are and the sort of business image you want to portray.
In an industry built on making people feel and look great, your team should know exactly what is expected from them to create a lasting impression on potential and existing clients.
There are so many elements to creating a positive first impression, a potential client will not only be judging your business by the way it looks and feels or the services that you offer but also by the way you and your team look. A team that looks messy and dirty will not attract new clients to your business and potentially risk losing existing clients to your competitors.
Download the business image policy guide to assist you with writing and implementing an image policy in your business for you team.