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Partner Update with Nicole Montgomery #10

As the year comes to an end, I am receiving the same feedback from our supplier and foundation members, which is: They are exhausted. We are all crawling to the end of fourth quarter! It has never been a better time to focus on the finish line, not long until we can all have a well-deserved break and disconnect from the online world. However, it is not over yet! We have just over 6 weeks to plan and leverage the busiest time of year -  Christmas! Which is why my focus this week and next is on the strategy, planning and executing of the ABIC Christmas marketing campaign.

Let me give you some reasons why you need to block out some time to focus on your personal branding.

Research has shown LinkedIn posts with images have a 98% higher comment rate on average. So, get snapping with your reindeer ears, Peter Alexander pyjamas and Santa hats!  Research has shown social video generates 1200% more shares than text and image content combined. Hence why I am committed to either creating video content or engaging talented videographers. Sharing video of your Christmas party is a must to demonstrate authentic content and your team culture and morale.

It is predicted by 2024 there will be 504.9 million podcast listeners globally. If you have not booked your ABIC podcast recording – do it now!  According to Warren Buffett, public speaking through presentations will raise your value in the workplace by 50 percent, not to mention increase your ability to inspire, influence and have more impact. I am holding Wednesday workshops from now until Christmas, every Wednesday on the ABIC Facebook page, whereby guests will present on their topic and provide valuable education and advice.

My key takeaway or Christmas gift to you is:  It is not about you; it is about your audience

So, how do you leverage social media for Christmas? 

Engaging Interactive Posts

In the realm of digital marketing, harnessing the power of social media during the festive season is an art. In this article, I delve into the strategies and tactics that can help businesses connect with their audience during Christmas. Explore interactive posts, creative content, and ways to outshine the competition.  The holiday season is a golden opportunity for businesses to engage with their target audience, boost brand visibility, and drive conversions. In the digital age, social media has become a powerful tool for achieving these goals. With the right strategies and creative content, your business can truly stand out during Christmas.

Understanding the Significance of Christmas in Marketing

Christmas is not just a time of joy and celebration but also a critical period for businesses. The spirit of giving and spending is at its peak, making it the ideal time for marketing campaigns. People are actively seeking gift ideas, special offers, and festive inspiration.  With the significance of Christmas in marketing, the competition is fierce. Businesses across the globe are vying for the attention of their target audience. To outperform competitors, you need to craft compelling and interactive content.

The Power of Storytelling

Storytelling is a potent tool in marketing. During Christmas, it can be used to create emotional connections with your audience. Share stories about your brand, products, or customers that relate to the holiday spirit.  The power of storytelling lies in its ability to evoke emotions and create a deeper connection with your audience. During the Christmas season, people are not just looking for products or services; they are seeking a sense of nostalgia, warmth, and tradition. Crafting compelling narratives that resonate with these sentiments can set your brand apart.

Consider sharing heart-warming stories of how your products or services have made a difference in people's lives during the holidays. Share anecdotes from your team members about their favourite Christmas memories or traditions. These personal touches humanize your brand and make it relatable to your audience.  Moreover, storytelling can be a powerful vehicle for showcasing the values and ethos of your brand. Christmas is a time for giving, and if your brand has been involved in charitable activities or community support, share these stories. Highlight your commitment to making the world a better place, and your audience will appreciate your brand's efforts.

Interactive Posts: The Game Changer

Interactive posts are the key to making your content stand out. Use polls, quizzes, and contests to engage your audience. For example, you can create a "12 Days of Christmas" quiz to pique their interest and encourage participation.

Visual Appeal

Leverage the power of visuals. Share high-quality images and videos that resonate with the holiday season. Showcase your products in a festive setting, and use eye-catching graphics to draw attention.

Planning Your Christmas Content Calendar

Early Bird Gets the Worm!  To make the most of Christmas marketing, start planning early. Create a content calendar that outlines your posts, themes, and publishing schedule. This will help you maintain consistency and stay organised.

Content Themes

Diversify your content with various Christmas themes. For instance, you can focus on gift guides, education, holiday recipes, or behind-the-scenes glimpses of your business preparations.

Know Your Audience

Different social media platforms cater to various demographics. Identify where your target audience spends their time and focus your efforts on those platforms. Tailor your content to fit the platform's style and tone.

Utilise Hashtags

Create and utilise Christmas-themed hashtags to increase the discoverability of your posts. Research popular and relevant hashtags to boost your content's reach.

Analytics and Insights

Keep a close eye on your social media analytics. Monitor engagement, reach, click-through rates, and conversion data. Use these insights to fine-tune your strategy as the season progresses.

In the digital landscape, your ability to outrank competitors and make a lasting impression during Christmas largely depends on your content strategy. Leveraging the power of storytelling, interactive posts, and visually appealing content can set you apart. Begin your Christmas marketing journey early, tailor your content to the right platforms, and measure your success through analytics. Make this holiday season a memorable one for your business and your audience.

I am excited to add we are headed to sell out of our Elevate 2024 second ticket release earlier than anticipated. We are proud to announce that we had 600 delegates registered.

Written with gratitude,
Nicole Montgomery RN


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